As a business owner, you may be well aware of how important signage is, and you may use signs for purposes related to announcing sales and promotions, showcasing your location to passersby and more. However, as important as signage is for your business, you also may be trying to keep expenses low by investing in quality signage that you can count on to last. After all, you do not want to replace your signs more quickly than you otherwise would need to. Whether you are searching for signage to place on the exterior of your building, along the street or parking lot or in other areas, there are a few steps you can take to make a wise purchase that allows you to maximize the benefit of this investment.
Consider the Material
Signs can be made out of everything from vinyl and corrugated plastic to firm plastic and other materials. Some materials may be better suited for outdoor use and may hold up well when exposed to the elements while other materials may be designed for indoor use. Still others may rip or tear in high wind situations. You should carefully consider the type of material that you use for your signage based on the location where the sign will be placed.
Think About Colors
Another factor that many people do not often think about relates to the colors in the signs. When your sign is exposed to the elements, fading and discoloration are common. Signage that is faded or otherwise in poor condition may have a negative impact on your business because it can affect how customers and clients perceive your business. Even indoor signs can be impacted by discoloration from lights and other conditions that are present in the environment. Some materials are more colorfast than others. In addition, some colors may show fading more than others. For example, fading with brighter or darker colors may be more easily noticed than with lighter colors.
If you are thinking about investing in new signage for your business or if you are preparing to make an upgrade or replacement, it is important to consider the longevity of the sign. There are several other factors that may be equally as important, such as the overall cost, the durability of the material, the visibility of the font and colors and more. While you want your sign to be affordable and effective at producing the results you desire, you may also have plans to keep it in place for months or even years to come. By focusing on some of these points as you order your new signage, you can increase the longevity of your sign and get the most out of your purchase.